Less Waste Strategy

We want to make beauty fun for you and our planet.

Our product packaging

And that’s why we have so many demands on the packaging of our products – it should not only protect the contents, but also look great so that you can enjoy your favourite make-up products. At the same time, we have also set ourselves the goal of avoiding the unnecessary use of resources and using the most environmentally friendly materials possible.

To ensure that our packaging is as sustainable as possible, we take the following into account during product development:

Material Reduction

Of course, the best way to preserve raw materials is not to use them in the first place. As we develop new products, we are increasingly thinking about what parts and materials we really need.

Recyclates whenever possible

Whenever possible, we use recyclates for our packaging. Recyclates are reprocessed plastics that have already had at least one life - i.e. they are the result of a recycling process. In principle, the following applies: Multiple use and recycling improve the sustainability of each resource. By using recyclates, we can save up to 80 % energy and 60 % greenhouse gases over the long term. On our product detail pages, you’ll also always find an indication of what percentage of the product packaging is made of recycled plastic.

Better Recyclability

Product packaging must be recyclable so that new packaging can be made from old packaging. We are working hard to make our packaging even easier to recycle. But there is much more to consider than you might think: For example, the individual components of plastic packaging should preferably consist of only one type of plastic for which there is also a recycling stream. We are passionate about continuing to improve our "Design for Recycling", because without recycling there is no material for recyclates.

Now it’s your turn

Help and contribute a little bit every day to take a step towards a more sustainable future. What can you do?

Take the cap off

- it's the first step!

Believe it or not, if you take the cap off your empty make-up packaging before disposing of it in the designated bins, you are already making a big contribution to the recycling process. This way, the empty packaging can be turned into recyclate and be reused in new products as part of the recycling loop.

We're all in this together

We can only preserve valuable raw materials by working together. So please completely empty the product and dispose of all components in the respective bin. It is sufficient if you empty your products, it is not necessary to rinse them. Unfortunately, there are no globally valid disposal policies, so please check the regulations in your community.

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