What we really believe in.

Top quality that’s fun - at a price that everyone loves.

Make-up should be fun – for you, for us and for the environment. We love life, we are PINK & PROUD - with total conviction. We pride ourselves on not testing our products on animals* and always being able to offer the best quality at your favourite price. *in accordance with EU law

High standards instead of the usual

No essence without top quality. We only work and produce with partners that we trust 100%. 85% of our products are manufactured in Europe. All manufacturing processes comply with the international cosmetics standards and our own strict requirements. And our standards are high!

We love Clean Beauty and good ingredients

Natural and vegan ingredients are used whenever possible. We select them according to the strictest criteria and do not only value what is inside. But also WHAT IS NOT included. That’s what our Clean Beauty Standard is for - it eliminates parabens, solid microplastic particles or PEGs, among other things.

Testing is important, but NEVER on animals

Each new product is subjected to a safety assessment. This usually includes dermatological or ophthalmological tests. The quality of all products is, of course, carefully examined by us and our quality assurance department. If we're happy, it’s your turn - we appreciate your honest feedback. That’s the only way we can really know that a product works. Test on animals? Never! Because essence never has and never will commission animal testing *. * in accordance with EU law

And the winner is...

We are the best-selling cosmetics brand in Europe. This makes us incredibly proud and motivates us every day to develop top quality products at a great price for you. Make-up should be fun for everyone - no ifs or buts.